Digital Marketing Trends for 2022: Position Zero at Google
Internet marketing agency
The world of SEO has experienced a real revolution: the most sought-after position in Google search results is no longer the first, but zero.
The zero position or featured snippet is a result that is displayed above the rest and with a more visible format, which includes a fragment of the content, a URL and sometimes an image. It is a real magnet for impressions and clicks, so it must be very present in optimization strategies.
To increase your chances of appearing in position zero, it is highly recommended to frame your content in the form of answers to common user questions and include structured data on your website.
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.