Digital Marketing Trends for 2022: Position Zero at Google

Internet marketing agency

The world of SEO has experienced a real revolution: the most sought-after position in Google search results is no longer the first, but zero.

The zero position or featured snippet is a result that is displayed above the rest and with a more visible format, which includes a fragment of the content, a URL and sometimes an image. It is a real magnet for impressions and clicks, so it must be very present in optimization strategies.

To increase your chances of appearing in position zero, it is highly recommended to frame your content in the form of answers to common user questions and include structured data on your website.

 

Source: cyberclick

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