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Digital Marketing Trends for 2022: Live Stream Shopping

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 In 2021 we have begun to live in the new normal and we have been consolidating the many changes that 2020 left us. We live in a much more digitized society than a couple of years ago, and the revolution has only just begun.

Do you want to know what online marketing trends 2022 will bring us? keep reading!

Live stream shopping consists of organizing sales sessions through live broadcasts. The public can purchase the promoted products and interact live using a chat function or reaction buttons.

Although in the West it is still a very novel idea, in China it is already well established. In fact, it is estimated that during the first half of 2022 a third of Chinese Internet users attended a live shopping session.

This type of e-commerce is particularly important in the fashion, beauty, food, electronics, and home decor and furniture sectors. It is estimated that in 2026 it could represent between 10 and 20 percent of electronic commerce.


Source: cyberclick

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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