DISCOVER THE NEXT DIGITAL MARKETING TRENDS: INFLUENCERS

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The influencers, nothing new but in increasing use. Influences are being used more and more in activation campaigns, in new social platforms such as Twitch or it can be TikTok, where this type of marketing is also being supported more and more, something that I really like and that I had many years saying of the importance of this, of the generation of more lasting relationships with brands and influences, that is, not so much specific campaigns today do this and that's it, but work something more lasting.

That is for me really where the best profitability is with the influencers, and when we have done long-lasting campaigns we have seen how the returns on investment improve enormously, in the end aligning a brand to an influential figure and doing action planning, Imagine over the next six or twelve months, that is what allows you as a brand to be able to better impact that audience you want to reach, the one that the influencer has, because in the end with a specific action we are very limited, Because being a punctual action, you will not reach all your followers, because the organic reach, the algorithms will limit it, so on the average as possible I would recommend working more long-term strategies with influencers.

 

Source: juanmerodio

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