Ways to Advertise Your Business
Internet Marketing Agency in Houston
You don't have to spend lots of money to advertise and promote your brand, but you should always make sure your advertising considers where your target audience is.
If you don't know the answer to this, you should be doing market research and writing a marketing plan. This includes measuring your efforts and only continuing if it's working.
Some popular and easy options to consider are:
- Use the local press
- Consider placing an ad in a local weekly newspaper that's delivered free around your area. They're read by a wide variety of local people and one big advantage is that advertising in local papers is still quite cheap.
Create and distribute niche flyers
If you focus on a particular area, flyers are a cheap way to advertise. Find someone in your business, or a friend or family member who can help design the flyer for free or at a low cost. You can print the flyer at home, and distribute them on bulletin boards or anywhere else your target market might visit frequently.
Win over an influential blogger
Find influential bloggers in your industry and ask them to review your product or service in return for a useful and free product, and resource for them to use. If you still can't a find blogger who'll review and write about your product for free, consider looking for one who'll do so for a small fee via websites such as Upwork External link (opens in same window) – the endorsement from an expert in industry can be quite influential.
Another option is to build your own blog.
Invest in Google AdWords
If you have a structured and well planned campaign, there's potential to really increase the amount of customers that visit your business website without having to spend a lot of money by using Google AdWords External link (opens in same window).
Try social media advertising
Facebook Ads External link (opens in same window) give you the option of being able to target specific demographics. This means you can target people you haven't reached yet and try to engage them.
Even if users don’t always make a purchase, they can still end up 'liking' your business, which gives you the opportunity to create a database of potential customers.
Social media advertising is measurable, through insights and other analytics, and is also ideal for short-term strategies and to generate traffic to your website or other channels.
Create a Google Places listing
If you list your business on Google My Business External link (opens in same window), it will pop up on Google Maps searches, and give users the opportunity to share reviews and give your business a rating. If you do decide to list your business, make sure you have a Gmail account specific to your business.
Honest advertising practices
The marketing messages that represent your products or services should be accurate, true and able to be substantiated. Honest advertising practices are governed by law and there are fines for businesses that mislead consumers, whether intentionally or not.
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.