How To Get To Number 1 On Google in 2018 Without Breaking The Rules
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Create quality content. The best thing that you can do to increase your rankings with Google is to run a quality website. Hire a professional designer to create your page if you can (and if you can't, be sure to at least avoid having it look like it was made in 1995). You'll also want to focus on the quality of the text. Google likes to see lots of text with correct grammar and spelling. It will also need to be exactly what people are looking for when they read the preview of your site: if you bait and switch them or they otherwise immediately leave and look for something else, your rankings will be docked.
Create original content. You'll be docked for duplicating your content over different pages of your site and you'll also be docked for stealing someone else's content. It's not a matter of getting caught by a person, Google's bots do all the heavy lifting. Just focus on creating quality content that's all your own.
Incorporate appropriate images. Google also looks for images and pictures (image quality will also play a role!). Find and create images that match your text and add to the experience. Don't steal the images though! This can hurt your rankings. Use Creative Commons images or take your own!
Use your company’s original photos to show the work culture. Get high quality stock photos for your website.
Use keywords. Use Google Analytics to find the best keywords for your business (this process is described in the "Using Google" section below). Then, use those keywords in your text. Don't overload the text with the keyword; Google will notice and dock you. But you should use it at least several times.
Choose a good domain name. If you can make it work, fit your main keyword into your domain name as the first word in the domain. To boost rankings, you can also use a country TLD (top level domain, like .com) if you have a local business. You'll be rewarded for searches in your area, but doing this will hurt your searches outside of your country. Of course this doesn't matter if your business is local. At the very least, avoid replacing words with numbers (and other 90s tricks) and avoid using a subdomain.
This applies to subpages as well. Use descriptive and valid URLS for each page of the website. Give the pages names that tell search engines and users what they are instead of using generic names like "page1". Instead, do something like weddings, for your wedding rentals and catering page.
Keywords in subdomains also work in your favor. So for example, if you have a section of your site that is for wholesale, use an address like "weddings and wholesale".
Use descriptions. Your website code allows you to add invisible descriptions for pictures and pages. Use these, and try to fit at least one keyword into the text. Having one at all will help your rankings. If you don't know how to work your html code to do this, get your website designer to help you.
Use headers. Headers are another part of the website code where you can add text. Use these, and try to fit at least one keyword into the text. Having one at all will help your rankings. If you don't know how to work your html code to do this, get your website designer to help you.
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.
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