Ways to Increase Online Sales
Website Designer in Houston
One of the core values at my company is "Test everything; assume nothing!" That's because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you ... until you test it. This applies to your star-performing strategies, because there's always room for improvement.
The bottom line is, testing is the only way to discover what works - and what doesn't - on your website, and it's the best way to start increasing your sales exponentially. And if you take the plunge and use just one of the following tests, you'll learn just how true this is, especially when you start seeing a dramatic improvement to your bottom line.
1. Test #1: Offer just one product or service on your home page
Do you sell a number of products or services on your website? If so, I'd strongly recommend you test whether or not this is the best strategy for you. We've found that offering fewer products in one place with more copy describing those products always translates into higher sales.
It's all about focus. Instead of trying to please everyone who visits your site by offering a large range of products with minimal detail about each one, if you offer just one product--or one set of related products--you can really focus on one key set of benefits and answer all the possible questions and doubts your visitors might have about your product. And you don't have to stop selling your other products--you can always offer them to your customers from other web pages or by using follow-up offers ( see Test #12 )
Of course, the only way to find out for sure if this will work with your target audience is to test it! Write a sales letter for your lead product, and put it on your home page. Then run the test for a week or two to see how it increases your sales.
2. Test #2: Reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers
If you have a long sales letter, you should test placing your opt-in offer within your second "page" of text--after you've grabbed your visitors' attention by identifying a problem they have and established your credibility by impressing them with your credentials, experience and glowing testimonials from happy customers.
You should also test placing your opt-in offer on every page of your site so it's always in front of your visitors, and try placing it in a "hover ad" (see below). The more sign-up opportunities you provide, the more subscribers you're likely to get. Test it and see.
3. Test #3: Add impact to your promotions with hover ads
I'm sure everyone's familiar with pop-ups: They're the small windows containing a special offer or other information that sometimes "pop up" when you visit a website. Love 'em or hate 'em, pop-ups have been a very useful, online marketing tool for years. However, because a percentage of internet users disliked them, Google, AOL, Netscape and others developed pop-up blocking software to combat them.
Of course, internet users should be able to choose whether or not they want to view pop-ups. However, much of this software automatically blocked pop-ups, meaning visitors to a site started missing out on valuable information that could benefit them.
But that was before we discovered a very impressive technology that actually lets you use ads that behave like pop-ups but that aren't pop-ups--so they don't get blocked. They're called hover ads, and they're well worth testing on your site.
In fact, when we tested adding a hover ad to our site, sales increased by 162 percent! These ads are effective because they put important information, such as your opt-in offer or a special limited-time promotion, right in front of your targeted visitors.
You can test placing your opt-in offer in your hover ad to see if that boosts subscription numbers. When we did this, 86 percent more people subscribed to our newsletter. You can also test how many more people click through to a special offer page on your site through a hover ad vs. through a regular link on your home page.
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.
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