10 Pages Every Small Business Website Should Have

The one part of website design and development that every entrepreneur and business owner gets stuck in is the content development and what pages they need to include in their website. 

Below is a list of the top 10 standard web pages and some information on what should be included on each one:

Home:
What to include: A brief explanation of who you are and what you do, a short description or bulleted list of your products and services, and maybe a brief explanation on how your products and services will benefit the visitor.

About:
What to include: An overview about the business including the history of the business, information about the business officers, if your a solopreneur a bio and photo, any awards or special recognition you have received, and your unique points of differentiation.

Services:
What to include: A summary of services offered, a list of services with brief descriptions, links to learn more about specific services (optional), the benefits the visitor will receive from the service, and how your services are different from the competitors’ services.

Products:
What to include: A summary of products offered, a list of products with brief descriptions, links to learn more about specific products (optional), the benefits the visitor will receive from the products, the product features, and how your products are different from the competitors’ products.

FAQ:
What to include: Questions you are asked repeatedly, questions that always come up when speaking with prospects, questions that address (and solve) possible objections your prospects have, questions that can help remove any barriers or perceptions prospects may have.

Testimonials:
What to include: A short sentence or two about the page or an introduction, testimonials with photos and contact info or web addresses, headlines for each testimonial. See how I display my testimonials.

Contact:
What to include: Mailing address, phone number, fax number, email address, social media profile web addresses such as your Facebook, Twitter, and LinkedIn profiles, directions if you have a bricks and mortar location, hours of operation, and the best way to reach you. I also recommend a contact form the visitor can fill out to reach you.

Privacy policy:
What to include: A list of the information you collect, how the information you collect is used, how they can request a copy of the information you have about them, whether or not your information will be shared and if so, with who, and the policies you have to protect your business and your site visitors, prospects, and customers.

Source: bourncreative

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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