Know Your Enemy And Know Yourself

Q: What are the best ways to research the competition?

A: When it’s time to size up your opposition, consultant and author Becky Sheetz invokes the wisdom of ancient Chinese military strategist Sun Tzu: Know your enemy, and know yourself.

1. Cultivate spies. Hire your competition’s top salespeople -- or at least invite them for lunch, dinner or cocktails. “It’s a great conversational way to find out stuff you may not otherwise be able to,” says Sheetz, author of The Art of War for Small Business.

2. Engage your prospects. When a potential customer declines your business, find out why -- and how your offer stacked up. “It’s more important to find out why you lost,” Sheetz says, “than why
you won.”

3. Behold the secret shopper. Intelligence gathering typically involves strolling through competitors’ aisles. No store? No problem. Hire consultants to make phone calls to your competitors, to learn how they operate.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Internet Marketing Agency in Houston.

Website designer in Houston, Web Designer in Houston, Web Site Developer in Houston, Webmaster in Houston, Internet Marketing Agency in Houston, Website Consultant in Houston, Enrique Antonio Lara Vidales, LaraNet, Web Design in Houston, Website Development in Houston, Open Source Content Management, Internet Marketing Services, Houston Small Business Websites, Integrated Internet Marketing, Content Marketing Specialist, Community Manager Specialist, Houston Internet Marketing for Small Business.