Work Hard

In order for your life not to feel like “work” -- or like you’re running on a hamster wheel -- you must think in terms of the right volumes. Omnipresence -- the goal of being everywhere at all times and at the same time -- is exactly the kind of massive thinking that is missing from most people’s expectations of themselves and their dreams.

Can you imagine what it would be like if you, your brand, and your company could be everywhere all the time -- and how much power this would give you? Although it may seem impossible, this should be your goal. The things that are assigned the most value on this planet are believed to be available everywhere. It is impossible to amass true success without thinking in terms of making your ideas, products, services, or brand universal. The things upon which people depend on most are omnipresent, from the oxygen you breathe to the water you drink to the fuel you burn in your car to the electricity that runs through your home to the most impressively branded products on earth.

1. Get involved.
Start with your community, school system, neighborhood, and local politics. You have to attend and be seen at events, write in the local paper, and get connected to the players in your community. Once involved do everything possible to stay active, have people see you, read you, hear you, and think about you. You want people to see you so often that they think of you constantly and instantaneously identify your face or name or logo with not just the offering you represent but even the offering made by those similar to you.

Many people incorrectly assume that they can make a handful of phone calls, a personal visit or two, and send out some emails and somehow command people’s attention. But the truth is that none of these actions will cause people to think about you enough to have a considerable effect.

2. Say 'yes.'
Say yes to every opportunity to get your word out. Write about it, talk about it, give lectures on what you do, and even bark on the street corners if you have to. Make yourself available everywhere. Take every opportunity that comes your way. For example, my wife is an actress and I tell her all the time to say yes to every audition, regardless of whether she is prepared or whether she thinks the part is right for her. It’s better to suck and be seen than not to be seen at all! “But what if I bomb?” my wife asks me. I tell her, “Hollywood is filled with terrible actors that are still somehow working.” Maybe they won’t pick you for the part you went up for but will see that you’re perfect for some other part.

3. Commit to omnipresence.
My goal these days is to get 7 billion people to hear my name constantly, know it when they hear it, and then when they think sales training, they think of me. Although this may seem unrealistic, probably unattainable, it is the right target, thinking, footprint, and concept for my business—to be everywhere. The mere commitment to doing something this big will be an adventure in and of itself.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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