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A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company.

Essentially, the logo is typically the first thing a reader may notice before reading the text. Logos help in the creation of a brand identity for a company or business because the primary functions of a logo are to inspire trust, recognition and admiration for a business or product. A logo must be simple, memorable, timeless, appropriate and versatile, but at the same time conjure up the feeling you want your target audience to associate with your business.

Design
Often the shape of a logo design correlates with or is relevant to the business. For example, the image of a high-heeled shoe can represent an upscale-ladies’ shoe boutique, or a bold monogram can represent the business name starting with that letter. The color should be bold and eye-catching, but not overwhelming or awkward. The logo should be trademarked and put to use on everything that carries the business name.

Significance
A good logo design displays the overall essence of the business. It portrays a business that is positive, professional, stable and reliable. The logo promotes awareness of the company and allows the company to stand out from other similar companies. It presents the values and services of the business in a memorable visual image. In essence, when someone sees the company logo, it should conjure up the appropriate feelings about the business or its products or services. For example, when someone sees the ADT logo, it should make them think of or feel safety or security. When someone sees the Disney logo, they should feel whimsical and fun.

Source:  smallbusiness

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc … 

Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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