Internet marketing agency Programmatic advertising involves the use of software to buy digital advertising. While the traditional method includes requests for quotes, bids, and human negotiation, programmatic buying uses machine learning, artificial intelligence, and algorithms to acquire ad space...

Internet marketing agency The concept of banner blindness was coined in 1998 by J. P. Benway and D. M. Lane. However, it continues to have the same validity as then. This phenomenon refers to how users tend to ignore the advertisements that appear on website banners, either consciously or unconsciously,...

Internet marketing agency In 2022, 80% of global Internet traffic will come from downloading and viewing audiovisual content. We must not forget that these types of formats are more entertaining and visually attractive compared to text for users. For this reason, Google considers positively those...

Internet marketing agency An influencer is defined as a leading person in an industry or sector and supported by a community of followers. These people take advantage of their broad, loyal, and active communities to promote businesses, offers, or messages. Influencers are great allies of brands...

Internet marketing agency The integration of e-Commerce within Social Networks is another of the Digital Marketing trends for 2022. Platforms such as Instagram, Facebook or Pinterest are working to make it possible to buy from the publications that online stores make on networks by tagging products...

Internet marketing agency The ability to use an image to search for information without having to describe what you are looking for is known as visual search. Today it is possible to upload a photograph and obtain information about it through applications such as Google Lens, which are already used...