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Trends in Digital Marketing for 2022: Video Marketing

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In 2022, 80% of global Internet traffic will come from downloading and viewing audiovisual content. We must not forget that these types of formats are more entertaining and visually attractive compared to text for users. For this reason, Google considers positively those websites that incorporate video content.

In this way, Video Marketing is positioned as a firm trend and with a future, since it is one of the most effective channels to inform, educate and entertain customers. In addition, it is the preferred channel for most consumers to find out about a brand's offers.

Video Marketing is not only limited to producing content for platforms such as YouTube, but its power can be harnessed through other communication channels to promote interaction such as Social Networks. For example, a simple live stream on Twitch or Instagram can report traffic, audience, and engagement.

 

Source: mastermarketingdigital

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