Trends in Digital Marketing for 2022: Influencer Marketing
Internet marketing agency
An influencer is defined as a leading person in an industry or sector and supported by a community of followers. These people take advantage of their broad, loyal, and active communities to promote businesses, offers, or messages.
Influencers are great allies of brands to carry out Digital Marketing campaigns. So much so that, in Spain, investment in Marketing with influencers in 2019 exceeded 100 million euros, a figure that continues to grow, placing this strategy as a trend that will continue beyond 2022.
Through influencers, a business can target a broader and more appropriate audience, as long as the brand ensures that its vision and values are in tune with those of the chosen influencer.
For this strategy to be effective, it is not always necessary to work with great opinion leaders. You can choose micro influencers (1,000 - 100,000 followers) or nano influencers (with communities of less than 1,000 followers) who have growing audiences on new platforms.
Having a small but dedicated audience can be more beneficial to your Marketing goals than having a large but disconnected audience.
Source: mastermarketingdigital
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