Digital marketing trends for 2022: Account based marketing: content segmented and delivered via IP
Internet marketing agency
In 2021 we have begun to live in the new normal and we have been consolidating the many changes that 2020 left us. We live in a much more digitized society than a couple of years ago, and the revolution has only just begun.
Do you want to know what online marketing trends 2022 will bring us? keep reading!
Account based marketing: segmented content and delivered via IP
If you work in B2B marketing, you've probably heard of this marketing trend.
Account based marketing is about using real-time ad buying and IP-based identification to create a highly accurate, real-time marketing technique. The resulting campaigns are low-budget, since they have a very limited reach, but they reach exactly the users we need. The contents reach only the professionals of the companies that interest us, segmented through their IP.
These are three of its main uses:
Acquisition: ABM has great potential to get new customers. You just have to create a list of the companies you want to reach and create specific content for each of them.
Nurturing: if you need to nurture and nurture your existing customers, you can use ABM to display content intended for nurturing on your website, instead of relying solely on email campaigns.
Expansion: Once you have contacts in a company, ABM can be a great tool to expand your business to different departments and divisions.
Source: cyberclick
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.
