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Digital Marketing Trends for 2022: Inbound Marketing Still More Alive Than Ever

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In 2021 we have begun to live in the new normal and we have been consolidating the many changes that 2020 left us. We live in a much more digitized society than a couple of years ago, and the revolution has only just begun.

Do you want to know what online marketing trends 2022 will bring us? keep reading!

Inbound marketing is more alive than ever

According to the Hubspot Not Another State of Marketing Report 2021, inbound marketing is one of the top marketing trends that specialists will invest in in 2022, second only to short videos. In fact, more than 80% of marketers plan to maintain or increase their investment in this technology.

It is also worth mentioning the conceptual evolution of inbound marketing in recent years. Its basic premise (attracting users instead of directly targeting them) remains, but we are moving from conceiving the customer journey as a conversion funnel to adopting the flywheel methodology, in which the different phases feed into each other.

 

Source: cyberclick

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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