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Digital Marketing Trends for 2022: The Expansion of Programmatic Advertising

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In 2021 we have begun to live in the new normal and we have been consolidating the many changes that 2020 left us. We live in a much more digitized society than a couple of years ago, and the revolution has only just begun.

Do you want to know what online marketing trends 2022 will bring us? keep reading!

The expansion of programmatic advertising

Programmatic advertising has become one of the most popular and profitable strategies for brands.

Already in 2018, Amazon entered the programmatic advertising business and became a major player in the online advertising sector, alongside Google and Facebook.

But the great novelty of recent years is that we have seen large American companies, such as Walmart supermarkets or the CVS pharmacy chain, launch into this market to offer their own programmatic solutions. Without a doubt, this is one of the most promising digital marketing trends for the next few years.

 

Source: cyberclick

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