Internet marketing agency The return on investment or ROI is one of the most important metrics in marketing, since it measures whether the investment in advertising is paying off what we are looking for. In the world of digital marketing, it is easier than ever to accurately measure the return on...

Internet marketing agency The launch of a new product always gives a lot of work to the marketing team, since it is necessary to inform the public about the novelty and get it to "sink" among customers. For this objective to be successful, it is essential to define the price and positioning of the...

Internet marketing agency This objective is closely related to the study of the competition, since the position of a brand in the market is always relative. Depending on the existing brands and our means, we will define a specific position in the market (the objective does not always have to be to...

Internet marketing agency Sometimes, we will find ourselves in front of a new brand, which is aimed at a different audience than usual or which for any other reason needs to make itself known and increase its visibility. In the case of this objective, we will define the actions to impact new users...

Internet marketing agency User-generated content is a treasure trove for brands as it increases social proof. Seeing that other like-minded people love our products makes it easier for potential customers to convert. We usually associate user-generated content with social media, but it doesn't have...

Internet marketing agency When planning our PPC strategy, it is essential to choose the right attribution model, since our ROAS will be calculated based on it. Therefore, for 2022 it is very important to keep in mind that the default attribution model of Google Ads is going to change from last click...