Digital Marketing Trends for 2022: The Data-Driven Attribution Model
Internet marketing agency
When planning our PPC strategy, it is essential to choose the right attribution model, since our ROAS will be calculated based on it.
Therefore, for 2022 it is very important to keep in mind that the default attribution model of Google Ads is going to change from last click to data-driven attribution. Rather than apply the same pattern to all conversions, this model takes into account a variety of signals to spread the value of a conversion across different touchpoints.
Source: cyberclick
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