Marketing Campaigns

1: Create a group with your most engaged audience

Sarah Schupp, founder at UniversityParent.com—a community that helps parents plan their children’s college education—has noticed a decline in her Facebook Page’s organic reach. With approximately 3,000 likes, she notices that a typical post will reach only 110 people—when she boosts the post with an ad, she’s able to reach about a thousand people.

2: Create content marketing campaigns that encourage audiences to do the sharing

If you take a look at your Facebook feed, you’ll probably notice a lot of engaging content. If you pay attention to who’s doing the sharing, you’ll see that it’s most likely your friends and family—not brands.

As a small business owner, you can spark similar Facebook conversations by (1) publishing content on your blog, and (2) creating ‘systems’ that optimize sharing activity from your blog.

The process will take some inspiration, energy, and creativity but will be worth it—people will talk about your brand, and you won’t have to pay for it.

3: Optimize your content with extremely compelling visuals

There’s a fun stat floating around the Internet—that 90 percent of information transmitted to the brain is visual, and that visuals are processed 60,000 times faster in the brain than text.

Regardless of whether this stat is accurate, it points out the fact that people love beautiful graphics. As you create your content strategy—and as you encourage your community to share your content with your social channels—don’t skimp on publishing amazing images.

Source: hootsuite

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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