Youtube Tips

In 2014 YouTube became known as the second largest search engine on the planet. With 6 billion hours of video viewed every month and 100 hours of video uploaded every minute, it’s certainly a force to be reckoned with.

All the evidence suggests that video is becoming the medium of choice for those seeking both entertainment and information on the web, with statistics and studies consistently pointing towards higher click through rates, engagement and sales leads as a result of video marketing drives.

Hosting videos on your website is all very well and good, but leveraging YouTube is essential if you really want to get your content noticed. Creating a YouTube channel is an essential part of this process as it allows you to put all your content in one place, so people can browse it. Think of it as a website within a website. In that sense, the same rules apply when it comes to getting people to stay and browse your content.

Below are my tips on optimising your videos for YouTube, as well as Google’s search engine, and how to go about creating the perfect YouTube channel.

Video SEO

It’s important to remember that YouTube is a search engine just like Google, and as such, your channel and the content that sits on it should be fully optimised to make it as discoverable as it can be. What’s more, Google’s integration with YouTube means that well- optimised video content is far more likely to show up in the search results pages of Google, as well as on YouTube searches.

Channel structure

The beauty of YouTube is that anyone can put together a do-it-yourself video marketing campaign by creating a channel, and then hosting all their videos on it under individual sections. One of the first mistakes people make on this front, though, is in failing to give their channel any structure at all. Many people simply don’t appreciate the huge importance channel structure can have to viewer retention and ultimately how you project your brand.

Source: hootsuite

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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