How Much Effort You Have Put In? Should you start your business part time or full time? Even if you ultimately plan to go full time, many entrepreneurs and experts say starting part time can be a good idea. Starting part time reduces your risk because you can rely on income and benefits from your...

5 Tips Many of you reading this right now are working for someone else -- helping someone else build their dream. But you probably have a dream of your own that thrills and excites you. And if you’re like most people, you have two main worries holding you back from making the leap:

How to Design It Before you start designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is the most important design element because it is the basis...

 How To Improve My Advertising Divide ads into at least two classes: high-response ads and low-response ads, then look for differences between the two classes. You should then be able to determine the combination of factors that work best for your business and products.

Motivator Or Distractor? The explosion of iPods, satellite radio and Internet music stations makes it easy for employees to create their own personal soundscape at work.

What Results Should I Expect? Essentially, measuring results of your advertising means comparing the value of your sales with the cost of advertising. To do this, you need to start early in the process-before you even make up the advertisement. Ask yourself: "What do I want the advertising to do...