Get Your Products Online

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank.

Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy.

Online retailer ModCloth drove 4000 subscribers and 1 million YouTube views, resulting in more sales, for just a ninth of the cost of their average search campaigns.
Not sure if YouTube can help grow your business? Here are 8 benefits that YouTube can provide to your business.

1. Tap Into The Horde of YouTube’s Traffic

Youtube - YouTube as part of marketing strategy
Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.

YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.

1 billion people visit YouTube each month globally
100 hours of video are uploaded every 60 seconds to YouTube
According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers, as long as you educate, entertain and provide solutions to their problems.

2. Marketing On YouTube Will Help You Get Found On Google

Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.

You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.
You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching.

By utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.

Fun fact: Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searchers click on the first 10 organic results.

4 Top Tips For Using YouTube To Increase The Authority of Your Website

1. Get other website owners to embed your videos on their websites
Every time someone embeds your video in their website, it counts as a vote in favour of your video. The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have great content, which is updated regularly.

2. Associate your domain name with your YouTube channel

Associating your website with your channel will tell YouTube that you are the official representation of your brand on YouTube. This results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.

3. Get your videos shared on social media platforms

Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.

4. Give your audience more options to consume

Providing your audience with a variety of ways to consume information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive, as you are catering to different learning styles.

Fun Fact:

• 65% of people are visual learners
• 30% of people are aural learners
• 5% of people are kinesthetic leaners

3. Your Content Never Dies

Using YouTube for business can help you to re-purpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment.

Re-purposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.
For example, this blog post, can easily be re-purposed into many formats including:

• Podcasts
• Infographics
• Presentations
• Video series

This approach enables you to create at least 4 pieces of content from just 1 idea, resulting in an engaged audience who can easily digest the information you provide for them.

4. Grow Your Audience Worldwide

This is one of the biggest benefits of using YouTube for business.

Consistently creating video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak one language.

If you’re a native English speaker, you’re at an advantage, as it’s difficult to capture the huge English-speaking markets (30% of all YouTube views) if you can’t write or produce excellent content.

In addition to this, if you include closed-captions on your videos, you can also reach new audiences as you are catering to people with different needs.

Research now shows that videos with closed-captions receive 4% more views and subscribers than those without.
Fun Fact: 80% of people who prefer to watch video with closed-captions enabled don’t have hearing impairments.

It’s also crucial to include several call-to-actions inside your videos, with annotations that link to:

• Other videos
• Content on your website
• Email auto-responder series
• Products and services on offer

5. Build Your Email List in YouTube

Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content.

Use software that allows you to embed your sign-up form directly into YouTube videos. A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list, before they continue.

Using this approach makes it easier than ever to build your email list, whilst providing engaging video content your audience will love.

Source: wearegrow

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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