Optimizing the User Experience

The days of purchasing a domain, finding a host, and slapping on some content are over.

Everyone uses the internet, but not everyone accesses websites using the same methods. For business owners, avid bloggers, and others dependent on web traffic, responsive design is increasingly important. Customers want to visit a website and experience a page that appears to speak directly to their needs. And nothing says "we don't want your business" like an improperly configured webpage.

Optimizing the User Experience

Bringing the best to customers is partially due to experience and market expertise, but there will always be a percentage that relies on trial and error. It is imperative that your company installs analytic tools to monitor how the different device content performs. Google Analytics tools provide extensive reports that give information on:

• How many people visit your site
• Where they live
• Their interests
• Demographics on age, gender, and race
• The keywords that led users to your site
• Which landing page they loaded
• What kind of device they are using
• What content they accessed
• How long they spent perusing your website
• And more

This information is invaluable and can be used to optimize content. For instance, Analytics lets you track what web users type into your search boxes. If a large number of customers are turning up the exact same search, your company will want to consider adding a direct link on the landing page.

Another possibility is that your webpage retention time is far above average when compared to your competitors, but your webpage hits are fairly low. This is an indication that the information is more or less what your demographic wants to read, but your SEO needs to be improved to reach more people.

If you are launching your website for the first time and beginning with mobile, Scott Baxter, Founder of PlayYourCourt suggests you use these two tried and true methods to judge content that is relevant to users:

1) Google Experiments. This tool allows you to launch several landing pages or other pieces of content simultaneously, and then randomize who visits each page. The Experiments tool will provide data on user retention time and customer responsiveness. After collecting enough data, you can tweak your website to provide the most relevant content.

2) Scale up slowly. After launching, the most important content for the desktop webpage is already completed. You can add extra content and see how it affects traffic. If a page added for frills fails to deliver, it can be cut.

After you launch your responsive site, adapting to future changes is much simpler. Cameras powered by Android recently became popular. These cameras have web capability. More products like these continually swell the market on a monthly basis. Yet with your new website, all you will need to do is make minor tweaks.

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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