DISCOVER THE NEXT TRENDS IN DIGITAL MARKETING: DIGITAL OUT OF HOME
Internet marketing agency
This trend is the acronym for DOOH, which in English is Digital Out of Home, or digital outside the home.
Basically the key to marketing is the integration of the online and offline worlds, it is the convergence between both, and this is what is really complicated, but really when we buy both in the physical world and in the digital world, in the end we are constantly jumping, dancing, living in both worlds, we are in the physical store but at the same time we are with our mobile phone, there is no doubt about this
Therefore, all this is what they call the Digital Out of Home, and it is fundamental.
At the end generate experiences for example of retargeting with campaigns to your mobile device, an example; If maybe you have an online store, but you also have physical clothing stores, you can create synergy campaigns when you know that the user has been visiting your online store yesterday but has not bought from you, and just today it is close to your physical store, You launch an ad saying "hey, visit us because you're going to have an offer if you visit us in the next 60 minutes." In the end, what you're using is also a neuromarketing strategy.
This concept at the end of bi-channel, of the convergence of both worlds is totally fundamental, in fact we are seeing this more and more in the offline world, especially by big brands, amazing advertising strategies with virtual reality, where you can see with your eyes as if something is happening in 3D in front of you, this is seen a lot in japan and china, and it is happening, that is really an eye trick in some way, but you are seeing it and you are living the experience.
Source: juanmerodio
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