5 Essential Keyword Research Tools For Your SEO
Open Source Content Management
Keyword research is the bread and butter of any search campaign. None more so than for start-ups. Building a strategy around the keyword you wish to rank for is vital, and there are plenty of SEO keyword tools to help you with that.
Of course, knowing where to start can be difficult. Below you'll find the five best SEO keyword research tools I recommend for startups to begin a well-rounded keyword foundation for your campaigns.
1. Google Keyword Planner
Google Keyword Planner is the best place to start when it comes to keyword search tools.
It’s designed for advertising, but you can use it to research organic keywords by customizing your results for one of your competitors.
Enter your product or service, your competitor’s landing page and product category. Customize your search for certain kinds of keywords.
With Keyword Planner, you can:
- Search for new keyword and ad group ideas
- Get search volume for a list of keywords or group them into ad groups
- Get traffic forecasts for a list of keywords
- Multiply keyword lists to get new keyword ideas
You should pay attention to keyword ideas and ad group ideas, as both can help with SEO. Ad group ideas contain a set of related keywords that might not show up in general keyword ideas.
Pay attention to average monthly searches, competition, and other available metrics to determine relevant keywords to target.
If you plan on doing SEO and PPC together, Keyword Planner can help you determine which keywords are better to target organically or with advertising.
You can also use Keyword Planner’s suggestions as a base to build long tail keywords with the help of some of the other tools below.
KWFinder
KWFinder is a long tail keyword research tool with a great interface. It shows you trend, search volume, CPC, and level of difficulty in results.
As you'd expect, it operates as a keyword finder, but if you click on an individual keyword, a second pane pops up showing its difficulty level (from one to a hundred) and the current Google search results:
This allows you to analyze keywords and show you what domains are targeting certain keywords, the page’s backlinks, social shares, and traffic. These extra dimensions of the keyword can be relevant, especially when integrating SEO with content marketing.
KWFinder also helps you dig into local keyword research – you can target your search results by city, state or country.
3. Moz’s Keyword Explorer
Keyword Explorer is a new tool by Moz that adds some extra dimensions to keyword research. In addition to Volume and Difficulty, Keyword Explorer offers:
- Opportunity: Relative CTR of the organic results on a SERP
- Importance: How critical the keyword is to your campaign
- Potential: A combination of all keyword metrics to help you prioritize
The tool draws on Keyword Planner, Google Suggest, and Related Searches. If you’ve already developed a list of keywords with a different tool, you can easily upload them to Keyword Explorer to get more insights and start prioritizing.
Keyword Planner also offers deeper understanding of why certain pages rank in SERPs based on link and social data as well. This can help you in planning your SEO strategy beyond keyword research.
4. Keyword Tool
Keyword Tool is a great starting point for keyword data mining. The tool uses Google Autocomplete data to create its database of long tail keyword suggestions.
Anyone using Google’s Keyword Planner for keyword research should also use Keyword Tool. Since Keyword Planner is designed for advertisers, it won’t always show lucrative long-tail keywords that Keyword Tool manages to capture.
This tool is free for the first 750+ keyword suggestions; sign up for the pro version to analyze keywords further and see data such as search volume, CPC on AdWords, and competition. It also allows you to export your results to CSV.
Another cool feature of Keyword Tool is that it also helps you find long tail keywords for YouTube, Bing, Amazon, and the App Store.
You can use these databases to tap into even more relevant search terms that your search engine competitors might not be aware of.
5. SEMrush
Masters in their field, SEMrush is a one-stop shop with an impressive keyword research tool with a huge amount of features.
SEO and PPC research
Search for keywords that perform well on both Google and Bing. Gather in-depth information, including CPC, volume, trend, number of results and ad copies.
Source: Semrush
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