5 Benefits of Social Media for Business
Houston Internet Marketing for Small Business.
We have gathered some key benefits of social media for business and how to use them to increase sales and engagement.
- Increase brand awareness and convert buyers into followers.
When me and my girlfriend are trying to figure out where we want to eat (assuming she allows me to decide for once), it is an absolute necessity to check customer reviews and, more often than not, their Instagram feed! A potential customer can determine a lot from a restaurant by how lively their social media activity is. As human nature dictates: we want to go where our friends like to go. If a brand can convert a buyer via social media, that buyer typically becomes a more loyal fan. 53% of Americans who follow brands in social media are more loyal to those brands.
- Gain valuable audience insights and traits
The nature of social media allows for the platforms to collect immense amounts of data about each individual user. As social media users, we spoon feed them what our favorite hobbies are, our jobs, gender, age, location, etc. All of our social media activity including shares, likes, retweets, provides information about ourselves and our sentiment toward various brands.
A majority of businesses with successful social media presence utilize some sort of social listening, which are analytics tools that constantly gather useful customer data and track conversations about target brands or themes. Using social listening tools allows us to gather pertinent data about audiences to establish campaigns based on the results.
- Launch targeted ad campaigns that provide instant feedback
Many think that effective social media is simply having a lot of followers. While this is important, it isn’t the only way to reach your audience on social media. Social media advertisements are inexpensive ways to promote your products to particular users at the right time. For example, a company can launch a Facebook ad campaign targeting users based on location, age, interests, groups they belong to, etc. for very cheap click rates. Another upside to social media ads is that we can measure the performance and effectiveness of any ad campaign as it is happening.
- Increase web traffic and organic domain rankings
The (usually) goal for businesses is to drive traffic from social media to a website where a transaction is hoped to be made. Having an effective social media presence allows for more users to traverse through your lead funnels and have them end up on a page where they can make a purchase. If your website is well-made and converts well, it is safe to say your sales will increase with social media growth.
While it may sound very simple, there is a lot of noise about all the various lead generation strategies and we forget that the ultimate goal is to increase sales. Aside from traffic, the share rate of social media content also increases the domain authority for the piece of content that was shared, resulting in a higher position in search engines.
- Competitor research
At the expense of sounding creepy, social media is a great way to stalk your competition. In business of course *cough*. Social media monitoring involves keeping close tabs of your competitors and allowing you to see how they interact with their audience, frequency of posts, type of content, etc. Social monitoring is a GREAT way to gauge your industry and see how you stand up to your competition.
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.