Tips for Developing a Digital Marketing Strategy

Internet Marketing Agency in Houston

Know your audience
A uno bastante obvio, pero todavía estamos tomando escritos que se centran exclusivamente en lo que piensa el cliente es lo mejor, a diferencia de lo que realmente va a trabajar para colaborar con su audiencia.
En un mundo perfecto comenzaríamos con la investigación de la audiencia antes de pensar en una estrategia; esto nos daría todo el conocimiento necesario para clavar nuestras estrategias de participación en línea cada vez. Por desgracia, no siempre tenemos este lujo.
Sin embargo, todavía hay algunas herramientas rápidas, accesibles disponibles que le ayudarán a responder algunas incógnitas. Por ejemplo, Google Trends ofrecen una visión de lo que la gente está buscando; AdWords le permite ver cuántas personas están en busca de las palabras clave que está tratando de apuntar; y sitios como Mención Social le dan una indicación de lo que la gente está hablando a través de los medios sociales.
La gran cosa acerca de las herramientas que he mencionado aquí es que son libres de usar y le ayudará a entender más acerca de cómo se comporta en línea público objetivo. Esto es muy valioso para la creación de contenido en el sitio y fuera del sitio, el desarrollo de la estructura del sitio, la creación de campañas de búsqueda de pago, la optimización de páginas web ... la lista es interminable.

Choose your KPIs wisely
Play to the strength of the channel. For example, SEO is great for driving organic traffic so the metrics you’ll be most interested in should be visibility, rankings and organic sessions. With a channel like paid search it’s better to monitor factors like paid sessions and conversion rates.
My recommendation would be to work with your agency to select the right KPIs and try not to be led by what your executive team want to see. Where we’ve been asked to support during this process we’ve been able to demonstrate higher success levels and open up clients to new opportunities.

Keep your wallet open
Easier said than done but if you can be fluid with your budgets you’ll be able to unlock more potential from your digital marketing strategy.
A common misconception is that channels like organic and paid search are fairly low touch; you optimise all the techy bits, set your PPC budget limits and off you go. In reality these channels are incredibly competitive and you need to leave room to be reactive.

Source: Branded

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

06 Internet Marketing Agency in Houston

Internet Marketing Agency in Houston.

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Monday -Friday 8am - 5pm
USA (713) 397-1596       enrique@laranet.net


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