5 Tactics to Make It Soar
Let’s face it: Facebook organic reach was extremely low for a while. Now, the network dropped another bomb on business owners by announcing that it’s going to focus on friends’ posts instead of pages’ posts which will further suppress organic reach of the latter.
What to do to increase organic engagement and why is it so important? Facebook pays attention to engagement rates on business pages as a predictor of how qualified this content is to be pushed out into more newsfeeds. If 20 percent of people engage with a specific piece of content, then it has to be super interesting and worth to be seen by more eyeballs, right?
It then follows that low organic reach drags organic engagement down, which, in turn, lowers organic reach even further. It's a vicious cycle. If you’re still not convinced that you want to pay for Facebook advertising, what do you do?
1. The ultime tactic is engaging content.
It sounds like a no-brainer, but before posting anything, consider how engaging a given piece of content really is. Is it breaking news? Is it a little-known fact about your industry?
Ask yourself this question: why would anyone want to share it with their networks? After all, people engage with content they want to be associated with. Is it cool and hip? Is it educational? Is it funny?
It’s not difficult to click the “Like” button, but what is the value of it for both you and your followers? Taken a step further, will they want their networks to see this?
2. Ask a question.
Going back to the value of each engagement, comments are pretty valuable. What is the best way to increase comment count? Ask industry-related questions, inquire about your customers’ pain points, or simply ask for feedback. Not only will this tactic increase engagement, it will also give you a useful insight into your followers’ minds. You can even ask some personal questions occasionally, along the lines of “What are you plans for Christmas?” or “Where are you travelling this summer?”
3. Create a poll.
A poll works sort of like asking a question, yet it has a hidden benefit if your audience is not very engaged. If you ask an open-ended question, chances are some people wouldn’t bother to come up with an answer and then type it out. Yet, if you ask a question and furnish it with a few pre-made answers, you make the task so much easier and completion of it so much likelier.
You get comments, you get insight, and you can now see how your followers feel about different topics. Besides, if you use these questions to truly gain some market data, then it is easier to quantify answers instead of trying to categorize the differing responses.
4. Beautiful imagery.
Since our newsfeeds are getting longer, richer and more content-diverse, the most effective way to grab attention is to stand out with beautiful visuals. A striking picture makes an eye stop and examine it. So, find colorful images to go with your post. It’s even better if you can communicate your ideas in a visual way.
5. Videos.
Multimedia is on the peak of popularity. If people can watch a 3-minute video instead of reading a 500-word blog post, they will. Find entertaining videos, how-to tutorials, or even “talking head” videos.
If you’re feeling confident, create your own videos by repurposing old blog posts. You can literally ask one of your camera-comfortable employees to follow the script of an older post or talk about the benefits of your offerings.
Source: entrepreneur
About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc… Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.
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