Take A Quick Look

A number of businesses complain about the low proportion of incoming traffic from social platforms in relation to the efforts spent on those platform, but they either do it wrong or don’t see the big picture.

Wrong: posting on social without having that content posted on your site and properly SEO’d. Also Google doesn’t care for static pages. Google likes to visit organic pages that have fresh content, and that new content is what needs constant SEO.

Big Picture: Just as keyword and meta-descriptions act as votes for your site, raising your domain authority and rankings, so too does the popularity of content you share on social media.

Google has taken the first steps toward allowing non-Google+ social media platforms to be featured on its search engine results pages (SERPs). In late April, Google started featuring tweets on some searches. Social media platforms other than Google+ have also made their entry into Google's Knowledge Graph.

Bottom line: you can expect social signals from popular platforms to gain in importance in the years ahead.

Befriend Mobile

In the past few years, many have predicted the coming of age of the “mobile web”. With the share of smartphones at 78% of the US mobile market, those are no longer predictions. Google announced in a live stream event in early May, that over 50% of all Internet search is on mobile phones. With these landmark changes in browsing patterns, Google took the bold step of not only tagging sites on its SERPs as "mobile-friendly”, but as of April 21 started using it as a ranking factor in search results. So, for starters, hurry up and switch to responsive design, if you haven't already. Heed the site markers that Google uses to confer this tag on websites and implement these changes on your site ASAP, including the following:

• Having buttons that are large enough to touch
  Improved menu access
  Copy that is large enough to read
  Links that are placed far enough apart for touch
  Afterwards, take Google's Mobile-Friendly Test and make sure your site passes with flying colors!

Bottom Line: If your website’s not mobile-friendly yet, we are well into mobile, get cracking.

Avoid Black Hat SEO

Over the past few years, after a large number of big business got hammered by Google for using Black Hat SEO, these same firms (usually offshore) are now preying on small businesses. Stay away from any firm offering

paid backlinks
paid followers
Paid “likes
And watch for phrases like ”Guaranteed Rankings”, “Top Listings on Google” etc
Bottom line: The money you waste buying fake “bot” likes and fake followers is better spent on White Hat SEO.

Be Careful When “guest blogging”

As content gained acceptance as the route to earning links and growing webpage authority, there was a mad rush the last couple years towards guest blogging simply for the sake of a backlink, no matter how irrelevant or unimportant the referring site was to either the user or the business. Thousands of low-quality websites and blogs mushroomed into existence, like ants at a summer picnic, soliciting guest posts and offering backlinks in return.

Not surprisingly, the proliferation of guest posting sites did not go unnoticed, and in 2014 Google specifically highlighted guest-blogging as a strongly undesirable method of earning SEO points. Some business websites (JC PENNY ANYONE?) went from #1 to page 20 overnight.

Source: linkedin

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Open Source Content Management

Keywords: Website designer in Houston, Web Designer in Houston, Web Site Developer in Houston, Webmaster in Houston, Internet Marketing Agency in Houston, Website Consultant in Houston, Enrique Antonio Lara Vidales, LaraNet, Web Design in Houston, Website Development in Houston, Open Source Content Management, Internet Marketing Services, Houston Small Business Websites, Integrated Internet Marketing, Content Marketing Specialist, Community Manager Specialist, Houston Internet Marketing for Small Business