How To Ask For Them

Testimonials make your marketing materials seem believable to potential customers. When a real person in a real community states that he was happy with your service and your product, customers may feel a connection to the customer and be more apt to trust your business.

Prepare
When you receive a letter, verbal statement or email with praise from a customer, the moment of receipt is the time to ask for a testimonial. You might also file these testimonials away and regularly follow up on each of them. If you wait too long after you get the testimonial, you risk the customer not wanting to offer the testimonial for use in your marketing materials.

Letter
Write letters to clients that asks specific questions about their experiences with your company and product. The more specific their testimonials, the more believable they are. Generic testimonials do not offer as much credibility as detailed ones. For example, you might ask, “Would you recommend buying this product to someone? Tell us why.”

Permission
Include a request in your letter to use her comments in your marketing materials. It is important that a customer knows that you will include the information. Ask her what name and an address or city you can include in the materials as well. A complete name, credentials and an address add to the testimonials’ credibility.

Writing It for Them
You can also offer to write a testimonial for a pleased customer if he does not wish to do it himself. Show him the final version of what you wrote. Capture as much of his original statement as possible.

Source: smallbusiness

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