Of Course Not!

Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage?

I read someplace that only 2 percent of the people on the web are content creators. The rest are simply consumers of content. Is that true? I don’t know. I am too lazy to look it up and check that fact. But for argument’s sake, let’s go with it. Whatever the exact number, most of the world consumes. And in the process, those people are becoming smarter than me. Let’s unpack that observation.

Creating content is a time suck
I am clearly in that “creation” category, and, as you can tell by the photo of my worn computer keyboard above, I have been prolific.
I’ve written five full-length books in five years. I turned The Content Code and Social Media Explained into audio books this year and narrated them myself (not as easy as it seems!).
I’ve written hundreds of blog posts and recorded nearly 60 episodes of The Marketing Companion with my friend Tom Webster. I occasionally create videos, Slideshare presentations, and webinars.
I am constantly updating material for college classes and speeches. I have given about 150 interviews this year. I post daily on Facebook, Twitter and LinkedIn.

Now all that creating takes TIME. It might take me six months to write a book, four weeks to create a brand new speech and I spend around 5-6 hours a week on this blog alone, for example.
I’m not complaining at all.

I love creating all this stuff and have so many ideas I could probably double the output if I had the time. Undoubtedly the act of sharing my ideas with the world has driven significant business benefits. People get to know me through my content and this leads to speaking engagements, consulting assignments, and wonderful friendships around the world. It all leads to money. I am fond of money.

Source: businessesgrow

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