Five trends Transforming Content Marketing

Some of the things we cover The Marketing Companion

1. Is content marketing about leads or relationships? How is this shifting? What is Inbound Marketing? Is it merely a source for potential cold calls or something else?

2. Ad blocking. What does this have to do with content marketing? A lot!

3. New investments in influence marketing are on the way. Trusted friends and even celebrities matter. Why are ad agencies in an influence feeding frenzy?

4. The impact of Millennials how their buying habits will make us adjust our content marketing.

5. Back to the Future the return of true sponsorship?

Source: businessesgrow

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