5 Ways to Create Engaging Content Your Audience Will Share

Content comes in all shapes, sizes, and topics. The best content is interesting, informative and awe inspiring, the rest you wonder how it ever got published.Here’s five ways to do it.

1. Dream up a challenge or contest.
The desire to compete seems to be part of our DNA. What you create needs to be clear, within reach and reflects what your audience likes.

2. Add visuals.
Numerous statistics suggest that all types of visual content, including video content, is a sure-fire way to make an audience fall in love with your content. The video will account for 69 percent of all consumer internet traffic by 2017, while YouTube already receives more than one billion unique visitors each month.

3. Provide takeaways.
People like to get something more than they paid for, so offer some type of content takeaway. Serve up something useful to your audience for free and you will win fans. Offer these takeaways as a download to get data on each person who takes that free content. You will learn more about them and market to them better in the future.

4. Include influencers.
Social media works because people tend to trust their circle more than companies. Social media stars have more influence on what people buy than traditional marketing tactics.

5. Report on current trends.
Following a trend is human nature. Research suggests that there are many reasons why people follow trends, from "keeping up with the Joneses” to peer acceptance. Whatever the reason, people crave information on what is current, “hot,” and popular. Even better are cutting-edge insights about what is just around the corner to keep your audience ahead of the game and admired by their peers. Provide this information and your audience will devour your content and advocate your brand.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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