To Get People to Buy

In retrospect, autoplay is one of the best moves Facebook could have made, It’s been about a year since Facebook introduced a handful of tools, features and metrics intended to ease the distribution and consumption of video content.

But it seems that small businesses especially haven’t capitalized on the marketing value Facebook’s shift offers. It’s time to get the word out: video content gets the most attention on Facebook, and not simply because videos are more eye-catching (which they are). Facebook actually tweaked their News Feed algorithm last summer to feature more videos. Since the update, Facebook has averaged more than 4 billion video views per day. This great for small businesses because, suddenly, producing and distributing quality video content is easy and inexpensive.

"The numbers never lie, we see across our entire installation base that video is by far the most effective medium to help customers make the right purchasing decision within an ecommerce platform both on web and mobile. This is the main reason why many of the leading retailers in the world have made video a key element in their 2016 strategic plan,” a “videotized” shopping tool that grew in Microsoft's startup accelerator.

Autoplay.
Since Facebook introduced autoplay in September 2013, there has been a 58 percent increase in people watching, liking, sharing and commenting on videos. Facebook defines a view as having watched at least three seconds of video. Meaning, if you can grab your audience within those three seconds, the chances are much higher that they’ll watch your video to completion. Here are a few tips on how to get this done:

Since videos play silently until they’re tapped, it’s absolutely imperative that your video can tell its story both with and without sound.
It needs to be short and grab the viewer’s attention in the first frame.
If you’re not sure the first frame is strong enough to capture attention, write a few words about the video, like a key quote or a significant moment. Since people are used to skimming statuses, text might get their attention, too.
It has to be something your key demographic will want to watch.
Because it’s mixed into their News Feed along with photos of weddings, newborns and last Friday night, your video needs to be contextual and relevant.
Consider uploading product videos, customer testimonials, behind-the-scenes clips or reposting quirky user-generated content.

Call to action.
In late 2014, Facebook introduced its Call To Action feature, designed to convert passive viewers into active customers by permitting businesses to redirect viewers to a destination site once their video finishes playing. It’s completely free and if your video does a good job of reeling in viewers, they’ll be excited to learn more and continue interacting with your business.

Metrics.
So you followed my tips and posted your first Facebook friendly video. Now what? Now it’s time to measure your videos’ performance and learn from your mistakes, because as a first-timer you may have made a few. With Facebook’s video metrics tool, you can see which videos are performing well and contributing to your reach and engagement and which are, well, not.

Source: entrepreneur

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Content Marketing Specialist

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