Power Tips for Power Users

According to comScore, Facebook is on three of every four smartphones. Our in-house Facebook experts identified these new features and trends that are driving business results this year.

New direct response features

Businesses are seeing strong ROI with Facebook’s Custom Audiences. A new feature in Ads Manager and Power Editor allows you to take segmentation even further targeting by specific website behaviors. For example, you can launch ads to customers who visited a specific product page, or target visitors who recently browsed specific products such as belts and shoes.

Better mobile measurement and ROI tracking

You can now track how people move between devices (such as seeing a mobile ad and purchasing later from their desktop) before they convert. Mobile advertising is also getting much more sophisticated, letting you target by mobile network type. This prevents you wasting budget by serving video to users with slow devices and networks.

Sell more with Shutterstock

You don’t need a designer to source a beautiful image for your Facebook ads. Facebook has integrated Shutterstock’s library right into the ad creation tool. Shutterstock’s images are commercially licensed and available for use in all Facebook ad formats, making it easy to create a beautiful ad in a few minutes.

Source: hootsuite

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

Enrique Antonio Lara Vidales

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