Be Better Than Them

One the greatest advantages of social media is that it levels the playing field for businesses of all sizes.

All companies have access to an effective channel for customer service and communication. And yet, no matter how hard you try, there may be other businesses who are finding far greater success on social media. It can be frustrating, but you have the power to find out why other brands have a leg up, thanks to a lesser known advantage of social media: competitive analysis.

Keyword monitoring

If your business engages in content marketing to increase brand awareness, it’s likely that your copywriters and editors are concerned with ranking for relevant keywords in search queries. Higher pageranks in Google mean better online exposure at lower or no cost, which is good news for your budget.

Backlink monitoring

Another factor that affects you and your competitors’ pageranks is the total number of backlinks, or links to your content from outside sources, that you receive. Similar to word-of-mouth, this is an important way of dispersing content that demonstrates informational value. The more authoritative the source of backlinks, the higher the chances of Google treating the shared piece of content as important.

Alerts

If you’re too strapped for time to browse through different tools to check the status of your competition, let Google do that for you. You can set up alerts for mentions of competing businesses in the media or industry blogs. This is another way of keeping tabs on the competition’s public-facing strategy, since more often than not, these alerts won’t uncover any big secrets. Still, it doesn’t hurt to stay updated on any major acquisitions, partnerships, or other kinds of news that may affect the industry landscape. You can refine the notifications by source, region, language, and adjust the frequency to what’s convenient for you and your inbox.

Source: hootsuite

About LaraNet: We are a web design firm focused to help you to grow your business and communicate with your customers and prospects using two simple but powerful tools: 1) Interactive Website and 2) Internet Marketing Strategy on social networks like Facebook, YouTube, Twitter, LinkedIn, etc …
Whether you want to work with just a web page, or launch or improve your presence on Facebook, Google+, LinkedIn or communicate with your customers through newsletters, or improve the location of your business in the search engines through Search Engine Optimization, or start marketing your products or services online, in LaraNet we can help you.

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