Objectives of a marketing plan: Improve return on investment cc(2)

Internet marketing agency

The return on investment or ROI is one of the most important metrics in marketing, since it measures whether the investment in advertising is paying off what we are looking for.

In the world of digital marketing, it is easier than ever to accurately measure the return on investment, since we can know the cost per click or per conversion of our actions. Of course, it is necessary to do a good follow-up of the metrics over time.

 

Source: cyberclick

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